Sustainability—our path to the future

Anchoring responsibility with strategies

For us as a trade fair company, the issue of sustainability is also one of the greatest challenges of our time. Messe München shoulders its responsibility for the environment and society and has built sustainability into its corporate strategy.

Dr. Reinhard Pfeiffer, Stefan Rummel
  • CEOs
  • Messe München
Sustainability: initiatives-into-three-areas
© Messe München GmbH
Sustainability: initiatives-into-three-areas

Messe München’s understanding of sustainability encompasses three areas of activity:

  1. Sustainability in the company—Keeping our goal of becoming carbon-neutral by 2030 in our sights at all times, we are continuously implementing projects and measures as part of a sustainability strategy tailored to our needs. For example, we are currently pushing ahead with our photovoltaic strategy and switching our heat generation in stages to carbon-neutral sources.
  2. Sustainable trade fairs—In our core business we are focusing on sustainable event management and taking necessary steps to ensure that. For example, at most of the company’s own events we do not use aisle carpeting—a measure that saved 484 tons of carbon at IFAT Munich 2022—and use the circular stand construction system woodi from our stand construction subsidiary meplan for our own stand areas at our trade fairs.
  3. Sustainable impetus on our industry platforms—At our events, sustainability topics are actively addressed, and current industry trends are presented in curated areas, in the conference program and in guided tours of the trade fair. Our new “bgreen leaders” network brings together sustainability decision-makers from different industries and provides inspiration for new partnerships.

Specific measures for a sustainable Messe München

With its forward-looking architecture and one of the world’s largest and longest operating photovoltaic roof systems, Messe München was already a pioneer in sustainability when the exhibition center was built 25 years ago.

To continue to meet its sustainability requirements in the future, Messe München is continuously implementing targeted measures as part of its sustainability program. In addition to continuing to switch to carbon-neutral energy sources and ecologically enhance the exhibition grounds, the focus is also on the topics of waste avoidance and disposal.

Infographic on measures for a sustainable Munich Trade Fair Centre
© Messe München GmbH
Infographic on measures for a sustainable Munich Trade Fair Centre
Green electricity and photovoltaics
Green electricity and photovoltaics at Messe München

At the start of 2020, Messe München switched completely to renewable electricity in order to take a further step toward becoming carbon-neutral and sustainable. Even in the preceding years, more than half the electricity needs were met using renewable energy. By switching completely to green electricity, around 6,400 tons of CO2 are saved annually in normal operation. The new exhibition halls C5 and C6, and the Conference Center North Messe München will be heated exclusively vi district heating that is powered largely by geothermal energy. Messe München is currently planning the further, gradual conversion of its heat supply to carbon-neutral sources.

The photovoltaic system on the roofs of the B trade fair halls supports the supply of green electricity on the exhibition grounds When it was commissioned back in 1998, it was the world’s first photovoltaic roof system with a peak output of over 1 megawatt—and to this day one of the world’s largest—and is still in full operation.

By using solar energy, Messe München avoids around 1,600 tons of carbon dioxide emissions every year that would be produced from using fossil fuels to generate electricity.

Green exhibition grounds

A sustainable concept was already adopted when the exhibition grounds were being built and has been continuously further optimized through a host of measures since operations began over 25 years ago. Messe München has a catalog of measures that is updated annually and details how it can continue to meet its high sustainability standard structurally and logistically. Currently in the planning phase are the continuation of the successful photovoltaic strategy and rapidly switching heat production in stages to carbon-neutral sources.

220,000 square meters of green space, around 2,500 trees, halls with planted exterior walls and 35,000 square meters of green roof – the Messe München exhibition grounds are literally green. Even decentralized parking and logistics areas for visitors to the world-leading trade fairs such as bauma are of ecological value. Created as ecologically high-quality and species-rich rough grassland areas with trees, they serve as recreational areas for the population for 98 percent of the time. A new, additional parking and logistics area, currently under construction, will be upgraded ecologically and connected via a green bridge so that it helps protect nature and the environment in the region.

Waste avoidance and disposal

Waste is a major challenge for events. At the same time, the careful use of resources has an important leverage effect on carbon reduction.

Ideally, waste should not be produced in the first place. Waste avoidance is therefore the top priority for Messe München. That requires close cooperation with the exhibitors, which is why a waste prevention guide has been developed to provide exhibitors (and their stand builders) with recommendations on how to avoid trade fair waste and reduce carbon emissions.

By revising its disposal strategy at the same time, Messe München wants to ensure that the remaining waste is fed back into material flows to a greater extent and recycled and disposed of properly and in a resource-conserving manner also in the future.

Industry-focused dialog on sustainability at our trade fairs

Messe München has numerous trade fairs in its portfolio that per se have a strong focus on sustainability issues. Through their international presence, they contribute globally to the exchange of information and knowledge across industries.

In addition, to jointly drive forward solutions for a sustainable future, Messe München and CIRCULAZE, the impact initiative on the circular economy, have launched the  bgreen leaders sustainability network. “bgreen leaders” operates across all industries and aims to offer companies, startups and investors a cross-industry platform for networking and collaboration, to present their initiatives in the field of ecological sustainability, and thus initiate change.

Learn more about bgreen leaders
© VDA / Verband der Automobilindustrie, Messe München GmbH

Trade fairs with a focus on sustainability

IFAT

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OutDoor by ISPO

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EXPO REAL

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Being good neighbors

Messe München brings the world to Riem for its trade fairs and events. Despite efforts to keep the increased volume of traffic and noise levels as low as possible during events, traffic jams at peak times or occasional noise pollution in the district cannot be completely avoided. That makes it all the more important for Messe München to ensure that it is a good neighbor, which is why it regularly supports social projects through employee campaigns and donations. In 2023, for example, Messe München employees took part in the nationwide Read Aloud Day together with the new Riem City Library by reading to children in Riem in several languages. Donations were also used to support projects at the ECHO youth center, the Riem bicycle workshop, and a STEM project at the school on Lehrer-Wirth-Strasse.