Munich—Your Trade Fair Experience in the Cosmopolitan City with Heart

“World city with heart”—this is how Munich is often called. And it's true: despite the economic boom and innovative power, the metropolis on the Isar has retained its unique charm. This is where the Bavarian way of life, internationally recognized universities and research institutes, a thriving art and culture scene and a strong economy come together. The ideal location for trade shows, conferences and conventions, all geared to offer attendees a fully enjoyable and successful experience.

The continued, strong expansion bears witness to the fact that Munich is a “dream city”, attracting students and scientists, highly skilled labor and young creatives alike. Because this is where people find not only a high quality of life in one of the greenest big cities in the world, but also a great variety of modern industries and services. The Bavarian capital is a thriving business location and center of the German high-tech industry. It is home to around 22,000 high-tech companies in the electronics, communications technologies, electrical & mechanical engineering, automotive manufacturing and aerospace sectors.

In addition to seven DAX-listed companies, a host of innovative start-ups have also settled in Munich. The city takes top position in a European competitive comparison—whether in the field of IT and communications technology, the media industry, in the financial sector or in life sciences. Given this economic range, it is no wonder that precisely those industries playing a key role in the international economic development have chosen Munich as their trade fairs and congress location. We hope we can soon count you among the many companies to bring their business to Munich or visit one of the events at our exhibition venue.

A hearty brunch with wheat beer and white sausages in the morning, a visit to the Pinakothek der Moderne in the afternoon and listening to orchestral sounds at the Bavarian State Opera later in the evening—event participants can enjoy all this and much more in Munich. The choice of sights and cultural highlights is huge: over 60 museums, more than 130 art galleries, 60 professional theaters, Nymphenburg Palace, the Allianz Arena, BMW World and many other attractions are waiting to be discovered.

Thanks to its unique location on the banks of the Isar and close to the Bavarian Alps, Munich also offers its guests unique nature experiences: How about a rustic rafting trip on the Isar river, an excursion to Tegernsee or a long walk through the world's largest city park, the English Garden? Incidentally, the latter features several beer gardens in which to end the day on a leisurely note—that is simply Munich!


© Christian Kasper Photographer



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© Prasit Rodphan

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Simply Munich

No matter whether by air, rail or road: the Munich event location is easily accessible for guests from home or abroad, whichever way of travel they prefer.