Messe München’s subsidiary in Singapore MMI Asia Pte. Ltd (MMI Asia) and the Public Utilities Board of Singapore (PUB) have announced a long-term collaboration over ten years to organize and host the region’s premier water event, Singapore International Water Week (SIWW). The Water Week is one of the most renowned trade fairs and pioneers in the field of water. The cooperation is thus an important milestone for Messe München on its way to further establishing itself internationally as a leading platform for urgently needed innovation technologies.
“This cooperation is another major component in the global IFAT network, which is now also represented in the increasingly important region of Southeast Asia. Singapore is the gateway to the Southeast Asian region and a fantastic addition to our four IFAT trade fairs in China, such as IE expo China. We are convinced that there will be considerable synergy effects here for the Asian region, but also that the entire IFAT network as a whole will benefit from this in the short and medium term,” explain the co-CEOs of Messe München, Dr. Reinhard Pfeiffer and Stefan Rummel. The topic of the new cooperation is a focus of all platforms of the IFAT network: For example, the water management adaptation of cities and municipalities to climate change was one of the core topics of IFAT Munich 2022, the worlds leading trade fair for water, sewage, waste and raw materials management.
The search for technological solutions related to water is one of the key drivers in the development of environmental technologies. Here, Water Week is one of the most important platforms in the Southeast Asian region: It shows innovative solutions for a water-conscious world and seeks answers to the question: What ideas, innovations and governance systems will we need in an increasingly unstable and water-scarce world? MMI Asia will be responsible for the two main elements of the new platform, the Water Expo and a series of high-level conferences, forums and seminars that make up SIWW. This partnership will take the regional meeting place for water professionals to a new level and add unprecedented value to the industry in Southeast Asia.
With this new long-term cooperation, Messe München has secured one of the key global networks. International business is a driving force for Messe München. As part of its strategic orientation, Messe München continues to develop its event formats. The subsidiary MMI Asia with its local presence in Singapore plays an important role in driving Messe München’s internationalization course in Southeast Asia.
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