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Munich trade-fair boss presents GreenTec Award for outstanding film campaign for the BMW i8

02-Jun-2015

Press release


- Prestigious business and environmental awards conferred in Berlin
- Trade-fair boss Klaus Dittrich gave the laudatory speech for the Communication category

Messe München took a prominent place at the Tempodrom in Berlin as the Green Carpet was rolled out for the eighth time. Europe’s biggest environmental and business awards were presented there at the weekend—the GreenTec Awards. Messe München is a platinum sponsor of this sparkling gala. Trade-fair boss Klaus Dittrich delivered a special speech in praise of the campaign to launch the BMW i8 which was honored in the Communication category.


“BMW has shown great enterprising spirit in getting a revolution going—not with a design study on the stage but a real production model on the road. The three films of the campaign launch created by director Gus Van Sant successfully convey the soul of the project, its pioneering spirit in technology”, declared Klaus Dittrich during his laudatory speech at the award presentation.

The philosophy of the GreenTec Awards fits in well with Messe München’s environmental consciousness. Many of the Munich trade shows are the world’s number one in their sectors and they present a multitude of innovations which make the overall lifecycle and the employment of products increasingly efficient and easier on resources. “This particularly applies to IFAT, the world’s leading trade fair for environmental technologies. We are therefore pleased about this continuing partnership. After the premiere in 2014, the GreenTec Awards in the years 2016 and 2018 will also be presented at IFAT in Munich”, reports Klaus Dittrich.

Around 1,000 guests attended the glamorous gala on May 29 at the Tempodrom Berlin, including celebrities like Nena, Dr. Wladimir Klitschko, The BossHoss, Franziska Knuppe, David Mayer de Rothschild, Christine Neubauer, Nazan Eckes and Désirée Nosbusch. On show were proud award-winners, prominent guests on stage and music acts like Glasperlenspiel, Fahrenhaidt and LAING. The welcoming speech was given by Peter Altmaier, Chief of Staff of the German Chancellery and Federal Minister for Special Affairs. The gala—which was introduced with a flash mob from the Junges Sinfonieorchester Berlin—was compered by Annemarie Carpendale and Matthias Killing.

Pictures for this press release

  • Klaus Dittrich (l.) together with Nazan Eckes presented the award to Dr. Steven Althaus of BMW for the film campaign for the i8

  • A glamorous evening at the Tempodrom in Berlin

  • Also there: The BossHoss

  • Lots of celebrities on the Green Carpet: from Wladimir Klitschko to Nena to Franziska Knuppe ...