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Exhibitor statements analytica 2014

April 4, 2014

Exhibitor statements

Stefanie Dörflinger, Head of Marketing & Communication, LAUDA DR. R. WOBSER
"To us, analytica is a very important gathering that allows us to talk to our customers -intensely and on equal ground."

Dr. Eva Ehrentreich-Förster, Head of Department Microarrays & Biochip Technology, Fraunhofer IBMT, Germany
"We are very satisfied with every aspect of analytica 2014. Among other things, we noticed synergy effects that were created by the quality of the other that were exhibitors located in our hall, which attracted relevant visitors to the hall. analytica is important to us because, at Fraunhofer, we deal with analysis and diagnostic issues that we can present to an audience of interested professionals here at the fair."

Hanna Engelhardt, Marketing Life Science, Analytik Jena AG, Germany
"Once again, we were able to make a large number of new contacts at this year's fair. The visitors who attend analytica come from various branches of industry, which makes it the right fair for us. Our company does business at the global level, so the large share of international visitors here is also very advantageous. We had visitors from a number of different countries including Algeria, the United States and many others. That is why analytica will be on our agenda again in 2016."

Nils Garnebode, Department Head, Project Support and Marketing, Shimadzu, Germany
"Investing in analytica has been worthwhile: We have had more customer contacts and held a number of interesting conversations. analytica is a good opportunity to meet with customers. It is a chance to meet new customers, plenty of existing customers and competitors. That is what makes analytica an industry gathering in the truest sense. Once again, the fair's international character is clearly visible with visitors from Europe and the entire world."

Karin Hofelich, Publishing Director Life Sciences, GoingPublic Media AG, Germany
"Above all, the visitors who attended the fourth Finance Day praised the first-rate panel members and the topicality of the panel discussion. The discussion demonstrated that the financial situation for biotech companies in Germany is still difficult. Companies here are envious of the market in the United States. If and when an initial spark will jump over was called into question. Those participating in the discussion agreed: Better framework conditions are needed for the industry to gather momentum."

Gerhard Hofer, Regional Sales Manager Germany South, Qiagen, Germany
"We were extremely pleased with the results of analytica 2014. Our objectives for the fair were to acquire new customers, intensify contacts with existing customers and meet relevant decision-makers who attend analytica. We did a very good job of meeting those objectives. We were very pleased with both the quality and quantity of visitors at our stand, and the combination of visitors representing all relevant sectors was also very good. Among other things, the solutions that we introduced at this year’s fair included new developments in the sectors for next-generation sequencing (NGS), bioinformatics and evaluating NGS data as well as laboratory automation and high-throughput solutions for sample and test technologies."

Stefan Holler, Marketing Director, WALDNER Laboreinrichtungen, Germany
"analytica is a genuine home game for us. Besides our exhibit, we sponsor the Live Labs as well as the new special show on Occupational Safety/Health and Safety in the Workplace. These extraordinary platforms are what distinguish analytica from other exhibitions. We have been satisfied with the number of visitors from the very beginning—there were even customers from South America, Russia and Eastern Europe. Our meetings with existing and potential customers were all very positive."

Tom Keppeler, Public Relations Leader, Thermo Fisher Scientific, USA
"analytica 2014 was a huge success for three of Thermo Fisher Scientific’s premier brands. analytica is our biggest European show, and we love the opportunity to show customers, press, analysts and the general public a few of our latest instruments, equipment, consumables and software to such a broad audience. Our booths welcomed visitors from nearly every country in Europe, as well as three other continents. We will see you in 2016!"

Brahim Khiat, Export Manager, Biochem Chemopharma France, France
"This is our first time at analytica. Compared to other international platforms, analytica is the best. It allows us to meet with the right visitors, which for us are distributors. We will definitely be back to participate as an exhibitor at the French Pavilion again in 2016."

Angelika Krauth, Product Manager, PROMEGA GmbH, Germany
"analytica is one of the most important trade fairs in the industry when it comes to introducing yourself to your target group, acquiring new customers and cultivating ties to existing customers. In principle, analytica is important and accounts for a large share of our marketing mix."

Sandra Mayer, Marketing Communications Specialist, Eurofins
"We were very satisfied with the second and third day of the fair. analytica is one of the most important opportunities for us to contact the widest variety of customers and directly address and monitor the market. The visitors have been very international, and we have seen a large number of visitors from our distribution countries. We'll be back in 2016!"

Henning Menke, Country Manager and Managing Director, Hamilton Robotics
"analytica is very important to us. The fact that the industry's entire portfolio is represented here gives us an opportunity to effectively cover the entire range of customers. The unique thing about analytica is that so many decision-makers come here, which absolutely makes it the most important trade fair for us. We were also here at the last analytica in 2012, and as it turned out, we clearly profited from being here. That is why we will definitely be back in 2016!"

Clark Mulligan, President Laboratory Products Association, USA
"analytica is a very important conference for the members of the Laboratory Products Association. The conference provides an excellent opportunity for our members to expand their global presence and develop new business opportunities."

Francis Pithon, President EUROM, France
"We used the opportunity to held our annual EUROM meeting here at analytica in Munich. The trade fair is the most important one for its industry."

Thomas Pohl, Marketing Communication Manager, JULABO
"analytica is an established industry event and, for us, a tried-and-tested platform for meeting new partners and customers and cultivating ties to existing contacts."

Marc Sommer, Marketing Manager Exhibitions & Events, asecos GmbH, Germany
"analytica went extremely well for asecos. Our daily presentations at the Live Lab area were a popular visitor attraction. Focusing on the topic of occupational safety is valuable for the fair, something that was confirmed by several of the visitors who attended the presentations! We will definitely be represented again at the next analytica and would be pleased to continue helping to shape this focus topic."

Dr. Rudy Vanherle, Marketing & Product Manager, Euromex Microscopen, Netherlands
"Our aim is it collecting new leads. The results at analytica 2014 were fine so far, especially there was a good mix of international contacts. All in all, there was a pleasant international character at the trade fair."

Mario Wendner, Sales Director Germany, greiner bio-one, Germany
"analytica is a good platform for introducing products, cultivating ties to existing customers and acquiring new customers. We have been holding a lot of sales discussions at our stand that include demonstrating our products and advising our customers. Being close to a major biotechnology city like Munich is very significant. Besides visitors from Germany, we also had a number of international visitors at our stand."