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October 16, 2014

431 entries for 2015

Award Presentation on November 18

431 young brands entered the ISPO BRANDNEW competition for 2015, representing an increase of close to 63 percent compared to the prior year. The 27th edition of the renowned start-up competition received the highest ever number of entries since its inception. These results once again prove the sports business’ high degree of attraction as well as the innovation power of the industry. An independent jury will evaluate all entries on October 30, and the winners will be announced on November 18 during the ISPO BRANDNEW press conference in Munich.

ISPO BRANDNEW, the world’s largest newcomer competition in the sports business, will honor the top 50 newcomers from the international sports industry. Former winners test and evaluate the entries during the jury meeting at the end of October. The participants who impress the jury will receive use of an exhibit booth in the ISPO BRANDNEW Village at ISPO MUNICH 2015, and thus an opportunity to present themselves to international trade show visitors and the media. Roberto Guiterrez, founder of Oru Kayak and last year’s OVERALL WINNER, talks about his positive experience: “Winning ISPO BRANDNEW was a huge honor and gained us an enormous amount of international exposure. Thanks to the award retailers no longer have any doubts. We were able to gain many contacts and will have a strong representation in Europe in the future.”

2015 once again promises to offer up exciting innovations, which will establish their place in the sports business within just a few years. Tobias Gröber, Head of the Business Unit Consumer Goods Exhibitions for Messe München GmbH, is looking forward to the new crop of winners: “Since its inception ISPO BRANDNEW has featured more than 4,000 participants and 940 products, and has helped many young brands pave their way onto the sports market. Proof of the concept’s appeal and success is not limited to the long-time tradition of the competition and the high number of visitors to the ISPO BRANDNEW Village; the high-caliber list of former winners is the foremost evidence.” Renowned award-winning brands like Nixon, Maloja, GoPro, Naish Kites, POC, SKINS, WESC and On Running benefitted from the many communication and support services provided by ISPO.

ISPO will present the award winners for 2015 at the ISPO BRANDNEW press conference in Munich on November 18, 2014.

For more information on ISPO BRANDNEW please refer to as well as