• Completes first major job to equip a large-scale congress
• Munich's combined solutions give international organizers added value
• Threesome to also bid at other locations
It was a premiere with potential: Together with it service partners Meplan GmbH and Neumann&Müller Veranstaltungstechnik (N&M), Messe München Locations completed the overall contract for installing hall structures and providing technical equipment for the European Respiratory Society (ERS) 2014 congress in Munich. It was the first time ever that the three partners participated in the bidding process together—and they prevailed over renowned international competitors the first time out.
Gerd Markwica, Head of the Guest Events Team at Messe München and the one who initiated the joint bid, underscored the opportunities associated with the project: "Major international congresses like the ERS need considerably more conference rooms than most European congress centers can offer. This lack of capacity can only be covered by installing temporary conference rooms in the exhibition halls. So why not offer our customers an in-house solution?"
In customer presentations, the three companies now appear as a single unit, but with different core competencies. Meplan, a subsidiary of Messe München, offers global services for building shell-scheme and customized exhibition stands. N&M is also ranked among global players and service providers for high-tech event equipment. For the ERS Congress, both suppliers carefully coordinated their solutions and combined a special soundproof room-building system with high-end audio and video technology. Entirely in keeping with the principle of "One Face to the Customer," the customer always has one contact for both groups of workers, and Meplan is in change of overall project management.
Ute Désirée Hagedorn, Managing Director of Meplan GmbH, and Manuel Lorenz, Team Leader at N&M, also feel that this form of collaboration is a very innovative joint project: "Everyone sticks to what they do best. And we complement one another at the same time. Together we can give international organizers who bring their congresses to Munich the best solution with regard to both quality and cost. This combination is exactly what creates added value for our customers."
For Messe München Locations and its service partners, the prospect of equipping congresses also is also associated with a great deal of strategic and economic potential. Markwica: "We hope that this combination will allow us to systematically position ourselves among international organizers in the future. And that applies to bidding for events in Munich as well as to international bidding for major congresses at other locations!"