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Messe München International braces itself for future growth in international business

April 11, 2012

- Managing Director Eugen Egetenmeir takes over central control of all group activities outside Munich

Messe München International has restructured its organization in order to brace itself for the future growth in international business. As of April 2012, all of Messe München’s activities abroad will be centrally controlled by Managing Director Eugen Egetenmeir. Six new posts are being created in the relevant departments in order to put the company in a competitive position. The tasks involved cover analyzing growth markets, preparing strategic acquisitions as well as the controlling of the international activities.

Klaus Dittrich, Chairman & CEO of Messe München International: “Our intention is to increase sales at trade shows abroad by 50 percent by the year 2016. With the new executive responsibility within the Management Board and the new posts in the divisions, we will now drive this forward.”

Messe München International is one of the world´s leading trade show companies, hosting 14 international leading trade shows in Munich. In addition, Messe München organizes trade shows abroad, in particular in growth markets such as China and India. These trade shows are either called after their established brand names (e.g. bauma China, ISPO Beijing or electronica China) or they are organized in cooperation with local partners. This approach also ensures that both exhibitors and visitors obtain the same quality of service that Messe München is renowned for.