Art and culture reveal new perspectives
Communication and creativity are essential components of the trade fair industry. That’s why we included artwork in the design of the New Munich Trade Fair from its beginning. They accompany our exhibitors, visitors, and employees and have become permanent components of trade fair life.
“Gran Paradiso” – Mountains and water play with geographical identities
Two objects by the Munich artist Stephan Huber shape the lakes in front of the New Munich Trade Fair’s West Entrance. In the words of the artist: “These works of art should give an identity to both the area in front of the exhibition grounds and the surrounding vicinity”.